Digital Paid Media Manager
Location: Salt Lake City office
Description: We are looking for a knowledgable Digital Paid Media Manager to join our marketing team. The best candidate will thoughtfully manage our online media buys, continually optimizing social media ads, paid search and display, and retargeting campaign strategies. The ideal candidate will have experience successfully managing a thorough digital marketing campaign and tracking marketing efforts.
- Manage digital advertising
- Continuously optimize campaigns, resulting in increased ROI
- Communicate campaign performance and test results to marketing team leaders and senior management
- Work closely with marketing team members to deliver comprehensive strategies to improve campaign strategies
- Continuously optimize content on each social platform by capturing and analyzing the appropriate social data/metrics, insights and best practices, and acting on the information gathered
- Provide new ideas through analysis of industry and competitor best practices
- A Bachelor’s degree or equivalent work experience
- Relevant work experience managing social media and digital marketing
- Proficient with some or all of the following: Facebook Ads Manager, Google Adwords, Google Analytics, Facebook Power Editor, Instagram, Twitter, Pinterest, etc.
- Developed A/B testing programs to maximize acquisition efforts and return
- Must be able to learn new online platforms quickly
- Must be able to analytically view and draw conclusions from data
- Works well under tight deadlines and in stressful situations
- Team player always in pursuit of the best outcome
- Outstanding time-management and prioritization skills
- Excellent written and verbal communication skills
Time Requirement: We’re looking for a full-time commitment.